Who wants their neighbor renting out a space continuously? What types of people are accepting of this newly-formed way of generating income? What are some methods to ensure safety and security for everyone involved? Answering these questions requires trial and error processing, sprinkled in with some relationship building. Interrupting someone’s way of life can be jarring and put them on their heels, forcing a defensive response in return. Disrupting a settled community can have devastating effects, namely the termination and lack of support for this business model.
My approach has always been simple: just talk to them. Discuss with affected neighbors their concerns and air everything out. The longer tension builds, the more issues that could arise in a future state.
To do this en masse, hosting a meet-and-greet that answers people's questions works exceptionally well. Including people in the decision making process has wondrous affects. It shifts the narrative away from having those with ignored input. Nobody likes being ignored, especially when they have important viewpoints to consider. Now let’s talk about other businesses in the community. In this environment, there are likely other small businesses looking to gain customers, market their own offerings, and expand their reach. What types of industries can take advantage of home-stays you ask? A quick list for us includes: restaurants, golf courses, higher-level school systems, medical campuses, and religious institutions. These segments are universal across suburban environments. They all sprawl from a more urban setting where commerce flourishes.
Enter strategic partnerships. Finding other companies that need facilities for home-stays is essential for recurring business and keeping occupancy rates low. Outreach involves conversations around special events they offer, seasonal tourism information gathering, and package rates. Creating mutual value is essential to success, but is often easier said than done. Optimistically, finding one to work with you out of 10-15 is a typical success rate.
Learn how you and other will respond to change. This is critical to empathizing with people your business count impact.